Taking DO AC on the road to our key markets allowed the ACA to showcase all that AC has to offer. The goals were to: collect email addresses, to generate publicity; and to stimulate trial of AC through hundreds of free, midweek trip giveaways that tied to restaurants, spas, and events. “Live From AC” brought AC to life with a live DJ, spa treatments, and interactive games around dining and gaming. More than 15,000 people have experienced “Live From AC” with thousands more seeing the two-story, fifty-by-forty-foot super structure.