“DO AC” MEDIA CAMPAIGN
In April 2012, the Atlantic City Alliance (ACA) launched a $20 million tourism marketing campaign to promote travel to Atlantic City, New Jersey. The campaign “Do Anything, Do Everything, Do AC” includes television, radio, billboards, print ads in newspapers and magazines, digital and a sizable social media effort. The advertising buy is concentrated in the close-by drive markets—New York, Philadelphia and Baltimore DMAs.
For 2014, the ACA launched another $20 million tourism campaign to increase travel to the iconic seaside resort. The goal of the “Do Anything. Do Everything. Do AC” campaign is to broaden AC’s image beyond gaming and to attract more leisure tourism. DO AC ads will begin to appear on April 20th and include TV, radio, print, digital and billboard advertising.The advertising campaign’s call to action remains the same: DO AC. Extending the massive advertising buy is an aggressive social media, activation and PR program. The online advertising is national while traditional advertising is concentrated in Atlantic City’s largest feeder markets—New York, New Jersey, Delaware, Pennsylvania and Maryland.
For more information on how to plan your getaway to Atlantic City please visit: www.doatlanticcity.com .
Below you'll find the 2013 "DO AC" television commercial.