“DO AC” MEDIA CAMPAIGN

Fall 2014



Just for you Philly, the Atlantic City Alliance launches its annual fall television campaign to boost leisure tourism. Replacing the TV anthem “Let It Rock” (still seen in New York and Baltimore), there is a new twist for the “DO AC” campaign: real visitors filmed in AC telling their stories on why they love their “AC”.

Four new “DO AC” television spots will begin airing later this week on all Greater Philadelphia DMA television stations and on Comcast Cable networks such as Bravo. More visitor stories—all taped in AC in September—will appear online at www.doatlanticity.com and on the DO AC social media channels. No one was scripted.




YEAR 1

In April 2012, the Atlantic City Alliance launched a $20 million tourism marketing campaign to promote travel to Atlantic City, New Jersey. The campaign “Do Anything. Do Everything. Do AC“ includes television, radio, billboards, print ads in newspapers and magazines, digital and a sizeable social media effort. The advertising was concentrated in the close-by drive markets: New York, Philadelphia and Baltimore DMAs.



YEAR 2

On April 15th, 2013 the ACA launched it’s $20 million tourism campaign to spur spring/summer travel to the seaside resort destination. Just one year ago, the ACA introduced a new campaign for AC – “Do Anything. Do Everything. Do AC.” – to broaden the image of the destination beyond just gaming to attract more leisure tourism. Building upon 2012, the marketing campaign created even more urgency to visit “now” by focusing on a myriad of experiences and events throughout the iconic oceanfront destination. The goal is to drive people to book a trip. AC also added gaming back into the marketing mix to emphasize one of the activities that distinguishes AC from other getaways. 



YEAR 3

The ACA launches another $20 million tourism campaign to increase travel to the iconic seaside resort. The goal of the “Do Anything. Do Everything. Do AC.” campaign is to broaden AC’s image beyond gaming and to attract more leisure tourism. DO AC ads began to appear on April 20th and include TV, radio, print, digital and billboard advertising.  A separate $1 million DO AC advertising campaign, funded by the Casino Reinvestment Development Authority and managed by the ACA, was launched earlier in April in Chicago and Houston to support new, non-stop service on United Airlines to Atlantic City International Airport. For more information, click here.