Executive Team


Liza Cartmell, President

Liza Cartmell is president of the Atlantic City Alliance (ACA), a private, non-profit destination marketing organization for Atlantic City, New Jersey. Created in 2011 as part of transformative S-11 legislation to reposition Atlantic City, the Atlantic City Alliance is charged with promoting the destination as a year-round seaside and marina resort offering visitors a wide array of gaming and non-gaming amenities.

The mission of the ACA is to increase the number of visitors and to increase overnight visitation. To achieve that goal, the ACA focuses in on three areas: marketing, image-building and citywide events.

Prior to her appointment to the ACA, Cartmell spent 20 years at ARAMARK, where she held several leadership roles including  Assistant Treasurer and later as group president of the Sports and Entertainment Division.

A lifelong New Jersey resident, Cartmell sits on the Greater Atlantic City Chamber of Commerce board of directors and the boards of advisors of the Day & Zimmerman Group and the Berwind Corporation.

Cartmell serves on the board of the Please Touch Museum where she helped spearhead the relocation of the museum to the historic landmark Memorial Hall in Fairmont Park in Philadelphia and increased visitation from 180,000 to over 600,000 annual visitors.


Jeff Guaracino, Chief Strategy & Communications Officer

Jeff Guaracino is Chief Strategy Officer for the Atlantic City Alliance (ACA), a private, non-profit destination marketing organization for Atlantic City, New Jersey. Created in 2011 as part of transformative S-11 legislation to reposition Atlantic City, the Atlantic City Alliance is charged with promoting the destination as a year-round seaside and marina resort offering visitors a wide array of gaming and non-gaming amenities.

The mission of the ACA is to: diversify the tourism market mix; to increase the number of leisure visitors and to increase overnight leisure visitation. To achieve that goal, the ACA focuses in on three areas: marketing, image-building and citywide events. The ACA plays a role in the convention/meeting/group; economic development, and The Tourism District. Atlantic City is a seaside resort destination with $3 billion in annual gaming revenue, second only to the city of Las Vegas. By state, New Jersey is the third largest gaming state in revenues in the U.S.

Guaracino works under the president of the ACA and takes leadership roles in: budget; destination marketing strategy; organizational strategy; legislative and public affairs; brand management including advertising, communications, social media, brand activations; crisis marketing; measurement/research; and development/execution of citywide events.

Prior to his appointment to the ACA, Guaracino spent 10 years at the Greater Philadelphia Tourism Marketing Corporation, now known as VISIT PHILADELPHIA™ where he held several leadership roles, most recently as vice president of communications. He was also instrumental in the launch of that organization’s award-winning Get Your History Straight and Your Nightlife Gay campaign, the nation’s first tourism campaign directed to the LGBT market.  Guaracino was part of the leadership team that transformed Philadelphia and the Countryside into a top tourism destination for history, art and festivals.

Previously he was at The Franklin Institute Science Museum and CBS Television, both in Philadelphia.

Guaracino, a New Jersey native, is active in community affairs, sitting on several boards including Atlantic City’s Metropolitan Business and Citizens Association and the Dr. Magnus Hirschfeld Fund.


Judi Ludovico, Chief Entertainment Officer

Judi is responsible for developing a robust portfolio of new and exciting entertainment programs consistent with the marketing program to increase visitation. With a background in marketing, production, and performance, Ludovico has extensive experience developing and promoting large-scale theatrical productions for iconic live entertainment brands. Most recently, she worked as the Special Events producer for Discovery Times Square. She also spent 13 years at Madison Square Garden Entertainment where she worked as the Director of Productions Programming for the Radio City Christmas Spectacular and as the Creator and Executive Producer of the Radio City Rockettes dance events – Rockettes Summer Intensive and The Rockettes Experience.  In addition, she produced the first-ever vocal coaching mobile app – Singing for Dancers. Ludovico began her career in entertainment as a performer at the Tropicana in Atlantic City.


Christine Spencer, Chief Marketing Officer

As a former Brand Manager for Philadelphia Newspapers, LLC and Vice President of Marketing and Communications for the National Constitution Center, Spencer is now responsible for overseeing the implementation of the new Atlantic City brand through a broad scale media campaign to include television, radio, outdoor advertising, print and digital activations.  In the past, she has collaborated with multiple teams to ensure the success of various marketing projects while also planning, budgeting, implementing and measuring marketing services, programs and projects. Spencer also worked to increase advertising and sales growth for multiple publications in Philadelphia.  Guaracino and Spencer worked together previously at The Franklin Institute Science Museum in Philadelphia from 1999-2001.