Executive Team


Jeff Guaracino, Executive Director

Jeff Guaracino is Executive Director for the Atlantic City Alliance (ACA), a private, non-profit destination marketing organization for Atlantic City, New Jersey. Created in 2011 as part of transformative S-11 legislation to reposition Atlantic City, the Atlantic City Alliance is charged with promoting the destination as a year-round seaside and marina resort offering visitors a wide array of gaming and non-gaming amenities.

The mission of the ACA is to: diversify the tourism market mix; to increase the number of leisure visitors and to increase overnight leisure visitation. To achieve that goal, the ACA focuses in on three areas: marketing, image-building and citywide events. The ACA plays a role in the convention/meeting/group; economic development, and The Tourism District. Atlantic City is a seaside resort destination with $3 billion in annual gaming revenue, second only to the city of Las Vegas. By state, New Jersey is the third largest gaming state in revenues in the U.S.

Guaracino takes leadership roles in: budget; destination marketing strategy; organizational strategy; legislative and public affairs; brand management including advertising, communications, social media, brand activations; crisis marketing; measurement/research; and development/execution of citywide events.

Prior to his appointment to the ACA, Guaracino spent 10 years at the Greater Philadelphia Tourism Marketing Corporation, now known as VISIT PHILADELPHIA™ where he held several leadership roles, most recently as vice president of communications. He was also instrumental in the launch of that organization’s award-winning Get Your History Straight and Your Nightlife Gay campaign, the nation’s first tourism campaign directed to the LGBT market.  Guaracino was part of the leadership team that transformed Philadelphia and the Countryside into a top tourism destination for history, art and festivals.

Previously he was at The Franklin Institute Science Museum and CBS Television, both in Philadelphia.

Guaracino, a New Jersey native, is active in community affairs, sitting on several boards including Atlantic City’s Metropolitan Business and Citizens Association and the Dr. Magnus Hirschfeld Fund.


Founding Staff: 

  •  Liza Cartmell, President
  • Jeff Guaracino, Chief Strategy & Communications Officer
  • Chris Spencer, Chief Marketing Officer 
  • Judi Ludovico, Chief Entertainment Officer